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Friday, September 21, 2012

Globe vs Smart: Which network has better quality?

Which one has better performance, Globe or Smart? A network benchmark test recently conducted by the National Telecommunications Commission (NTC) reveals which telco performs better. 



And the results, when comparing as a whole in my interpretation, prove that Smart provides better performance than Globe. How did I say so?

The network benchmark test measures or grades key parameters. These are blocked calls or grade of service, dropped call rate, average receive signal level, average signal quality, and call set-up time. 

In terms of blocked calls, which refer to the portion (%) of calls not given access by the network, Globe (4.45%) outperformed Smart (9.95%), but it is very clear that it failed with respect to the standard or the limit of 4% whereby values higher than it mean they failed to achieve what was expected from them. 

It’s one point for Globe here since Globe is able to grant more than half the number of calls barred by Smart; however, considering the passing rate and seeing it as a comparison of the performance of two delinquent students, neither company actually earned a point. 

When it comes to dropped call rates (standard is 2%), a measure of on-going calls that are involuntarily terminated, both telcos passed the test, but Smart (1.53%) performed slightly better than Globe (1.66%). It’s one point for Smart here. 

Comparing average receive signal levels (ARSL), the signal bar of a subscriber's handset whereby the minimum acceptable signal is -85 dBm, both Smart and Globe were  able to provide higher ARSLs. Smart slightly outdoes Globe, reaching a score 2-1 in favor of Smart. 

For average signal quality, with standards ranging from 0 to 4 (zero denoting no transmission errors), both  telcos passed, with Smart (0.63) outperforming Globe (0.72). A 3-1 score, Smart taking lead. 

Smart once again outperformed Globe in terms of the call set-up time, the period required for the network to activate the called party which should be less than 14 seconds. Smart took 11.74s while Globe needed 11.90s for activation. Pretty close. 

In this network benchmark test, it is clearly visible which has better performance (probably, quality in terms of calling service) between Smart and Globe. It is definitely Smart. 

But what is important here is that these tests be conducted yearly to monitor changes in the quality of service that both mobile communication giants provide. 

Smart needs to improve in that area where Globe takes lead. At the same time, Globe needs to assert more effort to finally diminish that gap with Smart and outpace it. Through this, the true winner becomes the companies’ consumers, whose loyalty (through customer relationship maintenance) becomes their strongest asset in the future.

Information source: Rappler.com